Beauty Of Joseon Story
Hi, Beauties!Thank you for the amazing support and love for our brand.It has been over 5 years since the launch of Joseon Beauty's first product, Joseon Beauty Cream.Do you remember...
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Get to Know Beauty of Joseon
Learn more about Beauty of Joseon, from our brand story, to our Hanbang-rooted formulas, to our best-selling K-beauty products.
BEST COMBINATION
Are you wondering which product is the best for your skin type?I would like to introduce the BEST COMBINATION for each skin type.[Wrinkle Improvement] Ginseng Essence Water + Revive SerumWe...
Small Happiness Calendar Letter_April
BOJ's projectSmall Happiness Calendar Letter. Team BOJ, visited a design fair in Seoul in March and saw a traditional Korean still-life painting (Chaekgado) for the first time.We wanted to share...
Making Ginseng Honey Tea.
Making Ginseng Honey TeaHow about making ginseng tea to warm your body in spring when the chilly wind is still blowing?Ginseng is rich in saponin, which helps blood circulation and...
Small Happiness Calendar Letter_Mar
BOJ's projectSmall Happiness Calendar Letter.Korea is a country with four seasons, and the spring is coming with flowers in full bloom. Spring is the time when the plum blossoms bloom,...
Alpha-Arbutin vs Beta-Arbutin
Alpha-Arbutin vs Beta-Arbutin [Arbutin] Arbutin is obtained by reacting glucose with hydroquinone extracted from bilberry leaves, cranberry leaves, pear leaves, bear berries, and blueberries, which are native to mountainous regions....
Small Happiness Calendar Letter_Feb
BOJ's projectSmall Happiness Calendar Letter.February in Korea is the month of Lunar New Yearand the day of the first full moon.On New Year's Day, people drive 3-4 hours to see...
Small Happiness Calendar Letter_JAN
To celebrate the new year of 2022, I present BOJ's new project Small Happiness Calendar Letter.It's a bitterly cold winter. It is snowing in Korea today. January is a very...
AHA VS Cellulose VS BHA
Hi Beauties, Today, I would like to compare 3 special ingredients, AHA, Cellulose, and BHA, contained in Bubble Toner, Peeling Gel, and Glow Serum. AHA(Bubble Toner) VS Cellulose(Peeling Gel) VS...
BOJxSISSEL Beauty in Relief: Gwalsa edition
"Beauty in Relief" We believe that true happiness and a healthy life can be fully enjoyed when the body and mind are in a comfortable state. We sincerely hope that your day...
A mildly acidic cleanser with fresh plums
Hi Beauties, the first and most important step in skin care is cleansing. We wanted to make a hypoallergenic, mildly acidic cleanser that protects moisture without breaking the natural barrier...
Relief Sun
FINALLY! We are happy to present to you a new member of our rice family- Relief Sun: Rice+ Probiotics! It's been a while since we started work on this sunscreen and it wasn't an easy road,...
BOJ skincare routine for dry skin
Hot and humid summer passed by and fall is just around the corner. I’ll recommend a skincare routine for dry skin that gets easily sensitive in changing weather. Bubble Toner...
BOJ x Rakkojae
Let me bring the news for BOJ! BOJ has made partnership with Rakkojae, which is a hotel designed in a beautiful traditional Korean-style house. Rakkojae is located in Korea’s representative...
Healthy Hanbang ingredients in BOJ
The aesthetic sense during the Joseon Dynasty, which inspired us, focused on inner beauty rather than outer beauty. During that time, people used water from washing rice as a toner...